enough.This news
, following Apple’s announcement that it had secured 4 million pre-orders in the first 24 hours,
should only be surprising to the six Finnish fundamentalists who are
holding out for the Second Coming of Nokia. Every new iPhone release has
broken the sales record set by the previous iPhone — it’s just a matter
of course. There’s no denying that Apple makes good smartphones — and
as word of mouth spreads, and the smartphone market continues to expand,
iPhone sales increase.
What is kind of interesting, however, is that the iPhone 6 and iPhone 6 Plus only just beat the iPhone 5S and 5C – last year, they shifted 9 million combined units in their first weekend. The iPhone 5, released back in 2012, shifted 5 million units in its first three days. While 10 million sales of the iPhone 6 and 6 Plus is definitely a strong outing — it’s by far the biggest first-weekend outing of any smartphone
in history — I wonder how many units Apple expected to shift.Apple took a big ideological leap with the release of two large-screen iPhones — and as a result, I’m sure there was a fair bit of uncertainty in Cupertino about how they would be received by the public. Remember, this is an adoring audience that has faithfully echoed Steve Jobs’ small-screen-good-big-screen-bad mantra for years. It would seem, though, that Apple needn’t have worried: The public have spoken, and — unsurprisingly — they like large screens. (Or they have enough faith in Apple that they’ll get a large-screen phone
, irrespective of whether they actually want one or not.)
In any case, with all the data that Apple has accumulated over the last couple of weeks, I’m sure it now knows exactly how many new
iPhones it needs to make over the next few months to satisfy worldwide
demand. We’ll probably never know for certain whether it’s the larger
screens or Apple’s massive power as a brand that’s driving sales — but
one thing’s for sure: the iPhone 6 and iPhone 6 Plus are well on their
way to becoming by far the most popular smartphones in the world. They
haven’t even launched in China yet…
No comments:
Post a Comment